Hello Sunshine is a media and production company founded by Reese Witherspoon. The sole purpose of the company is to share and uplift women’s stories.
While there, I collaborated with the Social + Editorial team in creating print and digital designs and illustrations for the Hello Sunshine brand, the Fair Play Brand, and the Reese’s Book Club brand.
digital + print design
Hello Sunshine
Little Fires Everywhere Giveaway Package
Customized package including: map, itinerary, welcome note, swag bag for Reese’s Book Club contest winners.
“Fair Play Your Way To The Wedding” Deck of Cards
A spin-off of the Fair Play cards in “wedding edition” based off elements of the existing Fair Play brand. Creation of new deck backs and accompanying illustrations on thirty one playing cards.
Hello Sunshine Social Content
Fair Play Social Content
Team
Art Direction: Erica Greene
Illustrations in Collaboration with: Paula Lobssa
Design: Sarah Smith
Project Description
Client: Hello Sunshine
Photography: Sarah Smith